Soft ComputersWeb development for Toronto businesses
A business website has one job: turn visitors into inquiries. That takes speed, clarity, and search visibility more than it takes animation.
We design and build websites and web applications for businesses across the GTA: marketing sites that rank and convert, e-commerce that works on a phone, and web applications that replace spreadsheet chaos.
DevelopmentRun by the team that ships its own apps
Problems this solves.
These are the situations that bring businesses to this service. If more than a couple sound familiar, this service is for you.
- You inherited a site built on tools nobody recognizes, and every change feels like a risk you cannot measure.
- Changing one sentence on the homepage means emailing an agency and waiting a week.
- The site looks fine on your office monitor and falls apart on a customer's phone.
- Competitors who opened years after you outrank you for your own services.
- You paid for a redesign and the inquiry count did not move.
- You found out the site was down from a customer, not from whoever hosts it.
What the service covers.
We build on modern, boring-in-a-good-way foundations: fast server-rendered pages, accessible markup, and content your team can edit without calling a developer. Search engine fundamentals: titles, structure, schema, and performance, are built in rather than bolted on.
Business websites
Marketing sites built for speed and search visibility, with content management your team can actually use.
E-commerce
Online stores with clean checkout, inventory integration, and performance that does not fall over during promotions.
Web applications
Custom portals, dashboards, and internal tools that replace fragile spreadsheet workflows.
Performance and SEO
Core Web Vitals, structured data, and accessibility treated as requirements, not extras.
Care and hosting
Updates, monitoring, backups, and small changes handled under an ongoing care plan.
How it runs.
Every build ships with the unglamorous parts done: analytics, backups, security headers, and documentation. We build and operate our own web products, so we build client sites the way we build things we have to maintain ourselves.
Projects run in the open. From the first weeks you get a private preview link where every change lands as it is built, so feedback happens against the real site rather than a static mock-up. Decisions, scope, and trade-offs are recorded in writing, and a standing check-in keeps the project moving without you having to chase it.
After launch the site becomes something we operate, not something we abandon. Under a care plan, dependency updates, uptime monitoring, and backups run continuously, small changes are handled as tickets with response targets, and performance and search visibility are checked on a schedule, so regressions are caught by us rather than by your traffic numbers.
The sequence is the same every engagement:
Discover
What the site must achieve, who it serves, and what content exists or needs writing.
Design
Structure and visual design reviewed with you before code is written.
Build
Development with staged previews you can click through as the site takes shape.
Launch and care
Deployment with redirects and analytics in place, then ongoing maintenance under a care plan.
The first months, stop by stop.
Onboarding runs on a written timeline, so you always know which stop the work is at and what arrives at each one.
- Weeks 1-2
Discovery and content plan
Goals, audience, and what a successful site must produce are agreed in writing. Existing pages, rankings, and content are inventoried, the sitemap and redirect plan are drafted, and the design direction is settled before any code is written.
- Weeks 3-8
Build in the open
The site takes shape on a preview link you can click through at any time. Feedback lands in scheduled rounds, content goes in as it is approved, and performance, accessibility, and structured data are built in as the pages are, not audited afterwards.
- Launch and after
Cutover and care
DNS switches with one-to-one redirects in place, analytics are verified, and search performance is watched through the weeks after launch. From there the care plan takes over: updates, monitoring, backups, and small changes on a predictable rhythm.
The practical details.
What we run it on
- Framework
- TypeScript and Next.js, server-rendered for speed and search
- Hosting and deployment
- Vercel, with a preview deployment for every change
- Data and backend
- Supabase and PostgreSQL when the site needs forms, accounts, or an application layer
- Measurement
- Analytics, Core Web Vitals monitoring, and Google Search Console
Right for you if
- Businesses whose website should be producing inquiries and is not
- Owners stuck with a site nobody on the team can safely edit
- Companies rebuilding who cannot afford to lose the rankings they already have
Comfortable alongside
Questions owners ask.
How long does a website project take?
A focused business website typically runs several weeks from kickoff to launch, driven mostly by how quickly content and feedback move. E-commerce and web applications are scoped individually with a written timeline before work begins.
Can you rebuild our site without losing our Google rankings?
Yes. Preserving rankings is a checklist we follow: existing URLs are kept or redirected one-to-one, titles and structured data carry over improved, and search performance is watched after launch.
Will we be able to edit the site ourselves?
Yes. Builds include a content editing setup matched to your team, and a handover walkthrough. Sites we build are documented so you are not locked in to us.
Do you handle hosting and maintenance?
Yes. Most clients have us host and maintain the site under a care plan covering updates, monitoring, backups, and small changes. If you prefer to host internally, we hand over a documented deployment.
What does a website cost?
It tracks scope, so we price against a written page list and feature set rather than a round number. A focused marketing site, an online store, and a web application sit at very different points, and discovery settles which one you are actually buying before work begins. You get staged pricing tied to that scope, not an estimate range from a sales call.
Often paired with.
Start with a free assessment.
The first step is a conversation and a written summary: what you want to build, what it will take, and what we would do first. The summary is yours to keep, whether or not you hire us.
Prefer email? Write to support@softcomputers.ca